Look Good From
The Inside-Out
For: WWD Beauty
Role: Illustrator
During the wellness movement department stores such as Saks focus on providing more wellness-related products and services to increase engagement from their younger shopper. Saks introduced a digital wellness shop that includes fitness, health & nutrition, rest & relaxation and sexual wellness goods. Today you’ll witness a Spin class with a side of YSL Beauté and lubricants next to La Mer.
Beauty starts from within. What makes us feel good from the inside out? Exercising, taking supplements, self-love, sexual wellness, fueling ourselves with nutrition and tracking your progress can help improve your mental and physical health while may reduce stress.
Inspiration:
This illustration above was inspired by the iconic and elaborate window displays located on the 5th ave of New York City. Instead of just seeing the beauty and fragrance on ground level, it includes a wellness section. I chose to use a third-person perspective as if you’re the client walking down the streets reflecting on ways to self-improve.
Inspiration:
This illustration above was inspired by the array of products displayed in the illuminated beauty countertops in department stores.